Following on from my post on new web standards treading all over Adobe Flash’s toes when it comes to experiential websites, I thought Chemistry’s recent launch of the Ron Zacapa Centenario site deserves a mention.

This beatufully smooth scrolling  JQuery experience takes the audience through the story of  how Zacapa Rum‘s ultra-premium rum is aged 2,300 metres above sea level.

A great example of what can happen when clients’,  planners’ and designers’ visions are aligned with the coders expertise in the latest technology and tools available to them. For more JQuery smoothness, check out the guy behind the code’s portfolio – Charlie Gentle, recently featured in Smashing Magazine.