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	<title>Ben Lloyd on digital marketing, media and culture. Evolution of The Digital Ape &#187; Uncategorized</title>
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		<title>Zacapa rum gets our heads in the clouds with JQuery</title>
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		<pubDate>Mon, 28 Feb 2011 16:12:24 +0000</pubDate>
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		<description><![CDATA[Following on from my post on new web standards treading all over Adobe Flash's toes when it comes to experiential websites, I thought Chemistry's recent launch of the <a title="Ron Zacapa" href="http://www.zacaparum.com" target="_blank">Ron Zacapa</a> Centenario site deserves a mention.]]></description>
			<content:encoded><![CDATA[<p><a title="Zacapa Rum" href="http://www.zacaparum.com" target="_self"><img class="alignleft size-full wp-image-737" title="Zacapa Rum" src="http://www.thedigitalape.com/wp-content/uploads/2011/02/zacapa.jpg" alt="Zacapa Rum" width="137" height="162" /></a>Following on from my post on new web standards treading all over Adobe Flash&#8217;s toes when it comes to experiential websites, I thought Chemistry&#8217;s recent launch of the <a title="Ron Zacapa" href="http://www.zacaparum.com" target="_blank">Ron Zacapa</a> Centenario site deserves a mention.</p>
<p>This beatufully smooth scrolling  JQuery experience takes the audience through the story of  how <a title="Zacapa Rum" href="http://www.zacaparum.com" target="_blank">Zacapa Rum</a>&#8216;s ultra-premium rum is aged 2,300 metres above sea level.</p>
<p>A great example of what can happen when clients&#8217;,  planners&#8217; and designers&#8217; visions are aligned with the coders expertise in the latest technology and tools available to them. For more JQuery smoothness, check out the guy behind the code&#8217;s portfolio &#8211; <a title="Charlie Gentle" href="http://www.charliegentle.co.uk/">Charlie Gentle</a>, recently featured in Smashing Magazine.</p>
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		<pubDate>Fri, 05 Feb 2010 22:46:49 +0000</pubDate>
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