Intel Corporation (not to be confused with the Tyrrell Corporation, but you would be forgiven – this was science fiction writer Phillip K Dick’s idea) have unveiled digital signage technology that recognising shoppers age and gender and automatically tailors advertising to the individual. Is this just the start of something…?

The panicky predictions of the web turning us all into anti-social, procrastinating cyber slobs are quickly fading away as we spend more time reading, writing, interacting with, producing and sharing content than ever.

Is the line between consuming and producing blurring? Or even, could production be the new consumption?

Following on from my post on new web standards treading all over Adobe Flash’s toes when it comes to experiential websites, I thought Chemistry’s recent launch of the Ron Zacapa Centenario site deserves a mention.