A cracking piece of digital media from Patrick Boivin has allowed his childhood dreams to come true. It’s hard to believe this amazing short film isn’t produced solely using CGI.

An aerospace engineer and designer of some of NASA’s latest projects has jacked in his day job to explore the space between new media art and “super genius” technology.

Based from Eyebeam, a US based creative technology center, James Powderly and partner in pixel crime, Evan Roth are creating some very clever experiments in modern digital technology and urban creativity.

Most companies are now looking to take advantage of the ever growing number of social platforms in their marketing mix. But the problem with many social media marketing strategies is – a lack of basic strategy. Let’s face it, throwing together a Facebook page and encouraging friends and colleagues to like it or become a fan is not exactly a focussed use of the social media channel.